How to Maintain Platinum Blonde

The secret everyone has been dying to find out how I get my hair so blonde. Well are you ready? Really ready? Great! Time to find out…..

Use sulfate-free shampoo and conditioner here are a few of my favorite ones


Once a week: purple shampoo will help tone and eliminate yellowish
I use purple shampoo after every two washes. Drybar Blonde Ale is the one I use


This one is helpful for everyone not just blondes- try to wash your hair once or twice a week at most. It is actually healthier for our hair and keep the color/toner from fading so quickly.

Protein mask – help rebuild and strengthen the hair that’s been damaged from bleach

Every 4 weeks retouch color. Maintaining hair color is crucial for being blonde and keeping a pretty tone.

Toner matters. You shouldn’t be blonde if you aren’t being toned. I like being platinum blonde (white blonde) toner that is a cool shade will be more white/icy than a warm shade which is more of a (honey) blonde.

I hope you all have an amazing week! Remember….Life is short. Make each hair flip fabulous.                Xo Lex

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